Retail Strategy | Retail Analytics | Indian Retail Strategy – CustoLogix

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An important concern of retailers is to know the effect of sales of marketing activities such as price discounts or special promotions. Since the advent of optical scanner data, retailers have utilized estimates of the effects of marketing mix variations to better manage inventory, shelf-space allocation, and promotional activities (Food Marketing Institute 1985; Petrison 1987). The effects of marketing activities on retail sales are frequently assessed by estimating sales-response functions (e.g., Moriarity 1985).
Price elasticity explains the amount change in goods shopped by a retailer because of change in unit price. But a crucial decision would be for a retailer is to know about his goods how elastic they are really in quantitative terms because which helps him to change prices accordingly to increase profits. Read more..

Comments (0) Jun 30 2010

Mixtures and Solutions

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A mixture can be physically separated into pure compounds or elements. Just about everything that we can think of is probably a mixture. Even the purest of materials still contain other compounds as impurities. Mixtures may exhibit a changing set of physical properties. For example, mixture of alcohol and water boils over a range of temperatures. Read more..

Comments (0) Jun 29 2010

MIDAS (Multi Industry Data Anomaly Solution)

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Data Quality Concerns Read more..

Comments (0) Jun 28 2010

You Simply Need Solutions ? Major Brains Will Give Them

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Major Brains is an enterprise started with one aim, ‘Customer Satisfaction’. And provides services to those customers who wish to stay on the top position in this competitive world. There is competition everywhere and to keep yourself updated you always need to keep increasing your knowledge about the domain you are working on. It helps you do this and also provides services which will help you operate your business smoothly.
Major Brains has its hold in various industries like:
•    Telecom
•    Education
•    Health care
•    Automotive
•    Manufacturing
•    Banking and Insurance Read more..

Comments (0) Jun 27 2010

Cost Effective ERP Solutions for Manufacturing Sector

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Almost all the popular ERP solutions were developed for manufacturing sector but their cost effectiveness is to be determined by matching specific requirement of the company and functionality of the ERP solution. Many good ERP solutions are available as SaaS which makes them very cost effective. But, if they lack in providing solution to the problem areas of the user then they remain no more cost effective as customization may prove to be time and money consuming. Read more..

Comments (0) Jun 26 2010

2020: a day in the life of a proactive customer-facing solution advisor-Aarkstore Enterprise

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Alain Pellerin is a customer-facing technical consultant at VBCM, a Chinese manufacturer of control systems. VBCM is a large company with global operations. Alain is based in the French subsidiary branch in a north-west suburb of Paris. His job is to provide technical support for customers in the north-western region of France. He is a typical road warrior working for a global company; his working day starts early. Read more..

Comments (0) Jun 25 2010

Companies focused on growth can retain and find new customers with a CRM solution

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The strategy of every profitable business is to grow and increase profits – typically through the retention and expansion of existing customers and the attraction of new customers. Large corporations have invested heavily in a CRM Software System over the past decade, and smaller companies looking to grow should consider adopting a similar strategy. Read more..

Comments (0) Jun 24 2010

Cloud9Analytics Provides Business Intelligence Solutions With Their Efficient And Powerful Business Intelligence Software

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Cloud9analytics have succeeded in providing Business intelligence solutions directly to various departments of an organization such as marketing departments, sales department and support departments by simply using Internet as a platform and their business intelligence software. The main motive of introducing business intelligence software is to provide security, economics and scaling opportunities that are required by every organization in order to succeed and grow long term. Read more..

Comments (0) Jun 23 2010

Why Would You Want To Exclude Your IP From Your Google Analytics Statistics?

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People get excited about their websites, whether they’re a Mom posting family pics or a huge corporation like IBM. Whether they are used for fun, part of one’s education, or an important business component, websites are something in which people take tremendous pride. So when a new site is launched or new pages are added, the creators want all their family and friends or all their customers and employees to log on and take a look. Read more..

Comments (0) Jun 22 2010

Search Engine Marketing & Web Analytics in Singapore: clickTRUE Pte Ltd

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clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is a Pay Per Performance online marketing company specializing in services such as Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. Read more..

Comments (0) Jun 21 2010